PROJECT INFORMATION

Minasong

PHOTOGRAPHY & CREATIVE DIRECTION

MINASONG SS21, 2021

Creative direction and photography for Minasong’s Spring/Summer 2021 Capsule Collection in Busan, South Korea.

The Capsule Collection’s visual direction focused on the brand’s feminine but sculptural details within their garments. By placing the brand’s iconic warm toned garments against the overpowering summer colors, the Capsule Collection successfully became a summer essential for those who love classic wardrobe pieces in the high season of spring and summer.

Home

Info

Jamin Lee—Design, Creative Direction